Live well, shop smart and step lightly.

The planet is a hot mess, literally. And it is only going to get hotter and messier unless we take some bold steps to rethink the way we get around, the way we live and the way we shop.

The time is now, our existence depends on it.

While this is all very unnerving and may leave most feeling helpless, we feel change is possible. It’s going to take a bit more than swapping out a few light bulbs but it does mean rethinking old habits, and old ways of doing things. We need to move toward more sustainable materials and a more carbon neutral lifestyle.

We are here to offer the guud stuff that helps you decrease your carbon footprint. 

We are an ethical and responsible lifestyle brand. We are GUUD.

We have partnered with organizations around the world that are making impact and innovation part of their daily effort. A great example of this is a portion of proceeds from all GUUD products is invested into carbon offsets with CarbonFunds.org. Their work is ongoing and international in scope.

An additional portion of proceeds are invested into a small number of local non-profit green tech incubators that are tackling some of the biggest challenges we face. Impact in reducing plastic production, reducing it in our landfills and waterways. Impact in using technology to automate forest replanting in a fraction of the time. Impact in developing green technology that aims to capture carbon dioxide from the atmosphere, technology that affects everything from how electric is generated and distributed ~to developing green air travel.

As a new breed of retailer, we are impassioned about this business model and will continue to offer beautiful sustainable products for for your home or on the go.

Live well, shop smart and step lightly.